For conscious consumers

conscious consumers climate action label

Spot and support brands doing better

If you’re here, you’re probably someone who chooses brands and products based on alignment with your values – looking after people, animals and our planet.

If you’re here, you’re someone who chooses brands and products that align with your values – looking after people, animals and our planet.

You’re exactly what the world needs right now

A sustainable business is one that invests in the future of our planet. But without customers, businesses can’t sustain themselves. People like you have the power to change the world. Your purchases and your voice can help make businesses operate more ethically and be more accountable.

But only if you have the right information.

And let’s be honest. It’s a minefield – navigating all those logos and claims. How do you know if companies are doing everything they say, when it comes to protecting our environment and climate?

The Climate Action Label makes it easy to spot those taking real, measurable actions to combat climate change – driving New Zealand’s journey to a low-carbon future.

What is the Climate Action Label?

The Climate Action Label makes it clear which brands are taking real action to measure, reduce and offset their carbon footprint. Our eagle-eyed carbon accountants independently confirm each organisations’ carbon measurement and carbon reduction claims. And because each label includes the year, you know those claims are up to date.

Avoiding greenwashing
red flag

If a claim seems too good to be true, it could be greenwashing. Look beyond vague or unsubstantiated marketing claims, for evidence, data, and third-party confirmation. This includes logos from independent experts – like the Climate Action Label – that confirm claims, and show it meets recognised environmental standards.

Carbon Measured

The business carbon footprint has been calculated in line with international greenhouse gas (GHG) reporting standards and an Emissions Reduction Plan is in place.

The Climate Action Label is a transparent method for businesses to communicate their footprint and emission reduction actions.

Net Carbon Zero

The business has calculated its emissions in line with international standards and has offset the emissions through carbon credits.

Carbon Positive

For those businesses wanting to ensure their impact is above and beyond, they have offset 120% of their emissions.

What the different Climate Action Labels mean

Progress

The most important step is the first one you take - deciding to take action. After that the Climate Action label helps business and consumers to progress by having a clear path for measuring emissions, creating a plan to reduce emissions, then taking action to reduce emissions.